Digital Marketing Specialist

Marketing - Performance

The Digital Marketing Specialist is a crucial position which requires an individual to work well within a team and be prepared for a fast-paced and detail-oriented environment. Ultimately, this role drives innovation at the campaign level, and cultivates key partnerships to deliver the best digital media opportunities to the client.

This individual is expected to show resourcefulness, exhibit accountability, work independently and demonstrate initiative. The candidate needs to have excellent communication skills, a broad knowledge of media channels and trends, and analytical skills. 



  • Create and manage paid online marketing campaigns across different platforms (Facebook, Twitter, Instagram, Google Search, Yahoo, Bing, Display, YouTube, LinkedIn, etc)
  • Day-to-day campaigns monitoring, tracking, reporting, and optimization
  • Measure campaign performance through website analytics tools and provide actionable insights
  • Optimize campaign accounts in order to achieve the best results and hit the target KPIs (Cost per Acquisition [CPA], Conversion Rate [CR], etc)
  • Build and generate reports of campaign performance on a regular basis, delivering recommendations through data
  • Work with other teams in brainstorming, planning, execution, and reporting for all campaigns
  • Creating a wide range of graphics and layouts for product illustrations, company logos, and websites with software such as photoshop.
  • Be up to date on all digital marketing related news


  • At least 3-4 years of agency or brand work experience in media planning and/or digital marketing.
  • Display a strong interest to push and develop new digital initiatives
  • Up-to-date knowledge on search, display and social guidelines to provide recommendations for ad types, bidding models & targeting based on client briefs.
  • Experience with Search Engine Marketing (SEM), Display and Social Media Ads especially in performance-based marketing/advertising. Familiarity with Facebook Ads, Google Adwords, Google Marketing Platform Suite and several programmatic platforms is a bonus.
  • Analytical and charting ability for interpretation of statistics/data where required.
  • Strong organizational, interpersonal, and project management skills.
  • Strong writing, presentation, as well as strategic and analytical thinking skills.
  • Able to work independently and have excellent time management skills.
  • Organized, and detail-oriented with strong attention to follow-through
  • Nimble and flexible to succeed in a fast-paced environment and handle ad hoc requests.